ANOTHER AWFUL VW AD

Ever since Jeremy Clarkson and James May tried to make a proper car advert for Volkswagen in Top Gear we’ve had to endure ever more naff, patronising, tree-hugging ads. “Born Confident” is the bland message, something for the soccer mums to get behind.

When you try to offend no one you end up boring everyone.

Ironically, the disconnect between the lefty values of the marketing dept versus the hipocracy of the boardroom couldn’t be wider!